A couple years ago Facebook snatched up Instagram, but what is Twitter doing to keep up? Twitter recently bough Niche which is a company that connects advertisers with social media video stars. I think this was a smart move on Twitter's part, because as we all know those crazy video stars are pros at reaching consumers. The way Facebook has been able to gain such a large net worth is partly through buying these smaller companies and using what they have found or created and adding that to what Facebook already has. Twitter is genius in wanting to have that same strategy, because it works! According to mashables.com Facebook is worth approximately $11.5 billion and Twitter is worth $1.4 billion. If I were Twitter, I would also be taking some notes from Facebook and attempting to use some of their strategies. Niche is not the only company Twitter bought, they bought ZipDial this year as well and Madbits last July. I think Twitter is on the right track, and needs to keep up the good work.
*To find out a little more about Twitter's recent purchases: http://cir.ca/news/twitter-acquires-smaller-companies
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