Facebook Puts the "U" in Super Bowl

We all know Facebook is on top of things in terms of advertising, right? Just when companies think they can get their posts shown based off the number of likes and comments, they make you pay to be seen by your target audience. That right there is how you make money! So, what is Facebook up to right now you say? They have introduced a completely "New Super Bowl Experience". Instead of paying millions to have a 30 second commercial/ad shown, they have decided to use their platform as a way to engage their audience. On the Facebook Newsroom* they share what this "new Super Bowl Experience" is all about. Some specifics on what it will in tell are:

• See posts from your friends and people in your network with Friends and Groups
• See real-time reactions from people around the world with Live Feed
• View photos and videos from news outlets as well as people at the game
• View posts from the NFL, teams, players, NBC and other public voices with In the Story
• View live scores, the current play time, and play by play updates at a glance
• Join the conversation by posting about the game with the update “watching Super Bowl XLIX”

I think this is genius. Social media is no doubt an effective way to reach specific audiences, and it was proven last year that Super Bowl watchers are definitely still using social media while watching. For example, when the power went out during the Super Bowl in 2013, Twitter went WILD. Why not integrate social media with the Super Bowl? Facebook decided they would!

*http://newsroom.fb.com/news/2015/01/introducing-a-new-super-bowl-experience-on-facebook/