Postmates, you get the city life and you get me!

I've travelled to NYC once a month the past 9 months, and there are quite a few things I notice in terms of marketing efforts while there. I just got back last night and keep thinking about one thing in particular. The rise in instant delivery services is obvious there. Every subway I rode on had an advertisement about a different delivery service being offered in the city. Postmates is currently the leader in this industry, but there are quite a few competitors including: Seamless, Amazon Same Day, and Google Shopping Express. Postmates describes themselves as "Postmates is transforming the way local goods move around a city by enabling anyone to get any product delivered in under one hour. Postmates' revolutionary urban logistics & on-demand delivery platform connects customers with local couriers, who purchase and deliver goods from any restaurant or store in a city." I don't know about you but I would love to be able to have everything I want delivered to me within in an hour. If you've ever been in the city, you know that you can't get hardly anything that quickly by doing it yourself. With mobile being ever so present in today's culture, these companies get it! People want to be able to make a few clicks and have what they want delivered in that moment. As we all know, millennials are a "right now" generation.